Give your multi-channel communications a more targeted touch. Industry research demonstrates that customized communications improve response rates by 30% or more – sometimes much more. Harness this power with TOTUS, and increase the value of every dollar you spend. Utilizing your internal and external contact lists, TOTUS enables you to customize each communication for each prospect. This, in turn, increases the chances that each touch will produce results.
TOTUS also incorporates the communication preferences of your audience, so they receive your messages in the format and on the schedule that they prefer. On your end, tracking capabilities allow you to maintain an up-to-date record of the communication history of every customer and prospect relationship – enabling increasingly precise targeting of customers and dollars.
These efficiencies extend even farther when you take advantage of the full range of communication tools within TOTUS. By using personalized HTML e-mails, e-cards, and other electronic channels – you can keep relationships active without significant additional costs.