The Challenge
FedEx was quick to embrace digital communications, creating a site to manage digital document assets. However, as FedEx began to expand its on-demand digital communications to include e-cards, HTML e-mail, and other formats, the company’s content became scattered – stored in different locations, accessed differently, inconsistently integrated into the contact database, and increasingly difficult for the sales force to utilize effectively.

There was an urgent need to centralize all documents and applications into a process and a portal that would enable all communications to be used as effectively and easily as possible by the entire sales force.

The Solution
TOTUS worked with FedEx to evaluate all of the company’s on-demand communication needs and existing tools, and then engineered a single site that unifies them into a single, seamless workflow for all communication channels. Now, sales representatives simply need to identify a few basic parameters – what to send, whom to send it to, and what channel to use (e-mail, print, fax, etc.).

This flexible TOTUS solution was fully integrated into existing directory services, customer master data, and corporate hierarchy data. Permissions were set that enabled users to quickly begin using the system, with access to appropriate customers and communication tools. All assets are stored, managed, and indexed within a single, centralized asset repository. A single application workflow enables communications to be sent through any distribution channel.

Benefit
As a result of the comprehensive, streamlined TOTUS solution, FedEx has experienced a significant increase in use of these communication resources by Sales. Now they have one place to go to search, access, and send more than 1,000 different sales tools.